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On-Location Branding Session


We will have so much FUN creating a series of images to use in your branding! Use these images to develop your marketing materials, sales copy, facebook timeline photos, and so much more!!

Whether you have are a fashion expert, yoga instructor, fitness guru, life/biz coach, musician, artist, or any other exciting entrepreneur, this session is for you!

This is much more than’just’ headshots, this is a complete series of images to let your personality shine and show through to your potential client.

If you’re outside the Minneapolis/Saint Paul area, we will travel the continental US and join you for a half-day shoot! Gather up some of your sassy business lady friends, and you will all receive a discounted rate (since I only have to travel there once!)

$750 two hour session, 2 looks, 1 location
$1000 three hour session, 3 looks, 2 locations
$2000 three hour session, 3 looks, 2 locations — outside MSP

You will receive:
– coffee/tea consultation prior to your hair and makeup
– professional hair and makeup
– fully retouched digital files (approx 50)
– lunch/dinner after the shoot (outside MSP)

non refundable retainer of $500 required to book Amy_Zellmer_HERLIFE_OCT2012-TwinCities_Trendsetter4your session
balance due 2 weeks prior to your session

Boudoir Photography | Saint Paul Photographer

Here is a little sneak peek from some of our recent Boudoir sessions.

We love photographing Boudoir and empowering women to embrace their bodies and their inner beauty.

Sure, everyone is nervous when they arrive, but within a few minutes into the session they are feeling confident and rocking their session.

Some of the fears we hear often:
“I have never done this before, I don’t know what to do”
“I don’t know how to act/look sexy”
“I have no idea what to do for posing”
“I don’t like XYZ part of my body, can you hide it?”

Here’s the thing: you don’t have to know how to do anything! We will guide you through your poses (including showing you what to do ourselves) and make sure you are in the most flattering pose possible. Lighting, posing, and angles are the things WE take care of so all you have to do is have FUN!

Grab our FREE posing guide that walks you through several of our top do’s and don’t’s HERE


Boudoir Posing Guide

6SecretsGrab your FREE Boudoir Posing Guide……..

Inside you will find 6 Simple Secrets to a Sexier Session, complete with “before and after” photos to demonstrate how simple things, such as your posture, will improve your boudoir experience!

Download your FREE guide instantly by filling out the form below.



What Does Your Headshot Say About Your Brand?!

Professional headshots are critical to your brand, particularly when you are a freelancer or creative solopreneur. You only have a few seconds to make a first impression when a potential client lands on your website or LinkedIn page. If they see a selfie taken in front of the Christmas tree and cropped in tight so the resolution looks blurry, chances are they’re going to move on.

Unfortunately, the sample I stated above is far too common. I haven’t quite figured out if there is a huge fear around having one’s photo taken, or if there is simply a misunderstanding as to how affordable professional headshots are. Let’s put it this way:it’s going to be a LOT cheaper to pay more for a great photographer and get it right the first time, rather than going cheap and hating them and having to redo them.

saint paul business portraits headshots

I think a lot of creatives panic when asked for their headshot and run out to find the least expensive option. They usually end up with a photographer who doesn’t have much experience in this area. They get their images back and while they are “professional” they don’t portray a professional look. The creative has already paid for them and is on a time crunch so they use what they have. While it is technically a professional headshot, it still doesn’t portray the image of their brand.

When I work with a headshot client, I spend a few minutes asking them exactly what they do, and what they want to portray in their headshot. A Communications Executive that works for General Mills is going to have a vastly different headshot than say a Yoga Instructor and Life Coach who wants images to show calm and tranquility. It is critical that the photographer understands what you do and what you are hoping to convey in your image to the viewer.

Clothing choice is also very important. Just because that beautiful shawl you paid $200 for is your favorite piece of clothing and you wear it with all your client meetings, it does not mean it will flatter you in a photo. Bring a large selection of choices, a good photographer will be able to eye them and pick out 2 or 3 that will work best and convey the look you are going for. In general, a solid top with a flattering neckline is going to be best. Avoid bright colors and bold patterns, even if that really is *who* you are.

Background is also important to the professional look of your image. I get asked quite often to use a white background, and 80% of the time I say NO. It doesn’t look professional. It doesn’t stand out off the page. In general I use a muted blue and beige background that gets blurred out by use of aperture of my camera. I also have a cream and beige one that I will use as well. Sometimes I will use a solid black if we are going for strong, dramatic black and white imagery. I will occasionally use solid white for the right client, such as my yoga instructor who is trying to portray calm and tranquility.

saint paul business portraits

In general, a headshot should NOT be taken outside. This is not true all the time, but if you’re going for a high-end look, it is going to be better conveyed through studio lighting and backgrounds. I am not opposed to going outside for the right look, but in general, headshots are going to be taken in the studio. I will also go on-site for larger companies that want me to photograph their entire staff, but I bring my lighting and backgrounds with me and set up a “portable studio”.

I also will go on-site to a creative’s work space. Sometimes the image you are trying to convey is best done with some of your work in the background. I once worked with a Designer who makes textiles. We had a shelf in the background with her beautiful work on it. Another example is a fashion designer I worked with, she brought out bolts of fabric and a form with one of her dresses on it to use for the background. It’s really about the “look” your trying to convey. Some of this needs to be thought up by you, and some of it is at the discretion of the photographer. Between the two of you, you will come up with a fantastic plan of action!

Hair and makeup are extremely important, and I recommend hiring a professional makeup artist if your photographer isn’t able to supply one. The look you are trying to show in your images (your BRAND) is a big deal, your every day hair and makeup is great for meeting with clients, but you want to go big or go home with your portraits. Don’t skimp on this aspect of the session. You won’t be disappointed!




I think for some, the fear of getting their photo taken stems back to their high school years. When your school photo was put in the yearbook and you had no control over it. But you DO have control over what you put out to the world now. Why on earth are you even considering putting a selfie out there?? We live in an avatar society, your image is connected to your social media, to your email, to your website, to your LinkedIn, and so much more. It is a critical part of your business, and an area that seems to be continually overlooked. Get over your fear, save your money, and do it right! Do it professionally!

! Book our Full-Service Headshot $350
studio session complete with professional hair and makeup & 5 digital files
Click HERE to purchase

 Book our Basic Headshot $195
studio session and 1 digital file
Click HERE to purchase

Also, we will come on-site to photograph your team, inquire for pricing. 

Amy Zellmer is a professional photographer located in Saint Paul, MN. She lives in the Schmidt Artist Lofts with her Yorkie named Pixxie. She has been in business since 1997 and has hundreds of business portraits under her belt. She travels the country with her Yorkie in tow to teach other photographers about the business of photography. She uses the same headshot on each and every one of her social media profiles, her website, and her business cards. Consistency is key to Branding!

2016 Wedding Pricing | Saint Paul Wedding Photographer

I have been photographing weddings since 1997 and absolutely LOVE working with brides and grooms on their most special day!!  The joy, love, and emotions that ooze out of the couples make my heart sing 🙂 It is always such a happy, joyous day and it is truly infectious. I have been known to shed a tear or two during a ceremony or first sight photos!! I love getting to know my clients….. many have become great friends over the years!!

I specialize in small, intimate weddings; but am happy to work with weddings of all sizes and budgets!

My journey in photography began at a very young age. I always knew I wanted to be a photographer, and took my dream to the next level in 1997 when I decided to start photographing weddings. In 2004 I officially opened my first storefront studio in Shakopee, moved to St. Paul in 2013, and I haven’t looked back once! I love what I do and the people I work with!! I have amazing clients and awesome employees who help me with my workflow! I describe my style as traditional with a modern twist, I strive to capture the details and emotions in your wedding day, as well as creating stunning images you will cherish for a lifetime!

In 2015 I received Best of Show and Judges Choice awards for my piece in the Twin Cities Pride Juried Art Show. In 2011 I was named Third Place Wedding Photographer of the Year by the Twin Cities Professional Photographers Association, as well as Second Place Wedding Photographer of the Year in 2010. In 2014 two of my photos were accepted into the Twin Cities Pride Juried Art Exhibit! I have also won numerous awards for my individual wedding images and wedding album designs. I am actively seeking out education to stay on the cutting edge of our industry.

If you hire me to photograph your wedding trust in the fact that I have:
– 20 years experience,
– technical know-how,
– backup equipment,
– the ability to wear many hats (I have had to fix broken tuxes and shoes, put flowers on the groomsmen, fix a cake, act as wedding coordinator, and so much more!!)
– I will do my best to keep everyone in check and on schedule, and have no problem taking control of the situation if a groomsman or family member gets unruly 😉

I also want to make it very clear that I am a gay marriage supporter, and my studio is LGBT friendly! I have a lesbian sister and proudly support and love her <3 and was honored to photograph her legal marriage on Aug. 2, 2014!!

I also absolutely LOVE to travel and would love to chat with you about your destination wedding. It may actually be more affordable than you think!!

I would LOVE to chat with you about your wedding, and what it is you’re looking for in a wedding photographer.

Packages starting at $895

The Simplistic $895
3 hours coverage and digital files. Perfect for smaller, more intimate weddings; or brides on a budget
$500 deposit, balance due 3 weeks prior to wedding date.

The Classic $2000
6 hours coverage and digital files. Also includes an engagement session with photo guestbook.
$800 deposit. $800 due three MONTHS prior and balance due three WEEKS prior to the wedding date.

The Elegant $3500
8 hours coverage with two photographers and digital files, and a 10×10 custom designed wedding album.. Also includes an engagement session with photo guestbook.
$1000 deposit. $1000 due three MONTHS prior and balance due three WEEKS prior to the wedding date.

if you don’t see a package that suits your needs, feel free to inquire with what exactly you are looking for. I do have some flexibility with my offerings 🙂

Kait & Ben | NE Minneapolis Engagement Session

I had the pleasure of photographing Kait and Ben’s engagement session a few weeks ago at their home in NE Minneapolis. We had set a date for their session a month or so in advance, and of course we chose the one day it was absolutely soggy and gross out. But these two are so laid back, they didn’t fret one bit. They suggested we do the shoot in their home, and it ended up being such a fantastic idea! They also learned their dog, Rosco, is quite photogenic and enjoys being the center of attention for the camera 🙂

Kait is a comedian by night and was referred to me by one of my fellow photographer friends who is also a comedian by night. We hit it off swimmingly when we met for coffee to discuss their wedding details. They are adorable and whimsical and I can not wait for their backyard wedding in June. It is going to be absolutely stunning! For now, enjoy their engagement sneak peek!

Addyson’s Newborn Portrait Session | Saint Paul Newborn Photographer

Sweet little Addison came in for her newborn session last week, and was seriously the sweetest little thing! I have photographed her twin sisters for the past 3 years, and am now thrilled to welcome their newest addition to the studio! Newborn babies are my FAVORITE!!!

Katie’s Pregnancy | Addison’s Newborn | Saint Paul Photographer

Sweet little baby Addison was in this past week for her newborn sessions. She was 7 days old, and just the cutest little thing…. she barely made a peep the entire time and let us mold her into adorable little baby poses!!

Earlier in the month, Katie came in with Addison’s twin big sisters for a beautiful maternity shoot! I have loved watching this family grow, and am so blessed to have clients I call friends.

For information on Pregnancy & Newborn sessions please click HERE.

saint paul newborn photography saint paul newborn pregnancy maternity photography

Kiley & Dave | Shakopee, MN Wedding | Scott County Historical Society

I had the pleasure of photographing Kiley and Dave’s wedding at the Scott County Historical Society in Shakopee, MN. I have known the bride’s mother for about 15 years, as we were on the Shakopee Downtown Partnership committee together while my studio was located in Shakopee.

They had a gorgeous day for a wedding, and were surrounded by amazing friends and family. The bride got ready in “Stan’s House” at the SCHS and their reception followed at Turtles 1890 Social Centre, also in Shakopee.